The Collar Story Waitlist
White cat wearing a pearl collar, curled in natural light

Sydney, Australia — Launching 2026

Ailoura

A pearl collar for the sophisticated cat.

a cat collar shouldn't look like it came from a pet store.
so we made one that doesn't.

Ailoura is a Sydney-based luxury accessories brand for cats. Built for the cat who already owns every room she walks into.

Pearl necklace cat collar in natural light

The First Piece

the pearl necklace

Breakaway cat collar

Freshwater pearls with 18K gold PVD hardware that won't tarnish even after the fourth bath she didn't want, finished with a breakaway magnetic buckle built for the length of a cat's life.

Materials

Freshwater pearls
18K gold PVD coating

Safety

Breakaway magnetic buckle
Releases under pressure

Origin

Designed in Sydney

Availability

Waitlist only
Launching 2026

Get early access

Obsessive
without
apology

We're on a mission to create jewellery-quality accessories that are beautifully made and durably built to let pet owners celebrate the relationship with their animal.

01

The Pearls

Freshwater pearls selected for colour and surface quality. Smooth against skin and warm in any light.

02

The Hardware

316L medical-grade stainless steel with Physical Vapor Deposition (PVD) 18k gold plating, because waterproof jewellery is now the standard.

03

The Buckle

A breakaway magnetic buckle that releases under pressure, on every collar we make. A collar without one isn't something we'll sell.

Safety

Breakaway magnetic buckle. Releases under pressure.

Beautiful shouldn't mean compromised. The breakaway buckle is the baseline on every collar we make, because your cat's safety is always the priority.

Ailoura founder

Designed in
Sydney.

Every collar available was either cheap, plastic or unassuming instead of timeless and refined, so we made one.

The pearl necklace is the first piece. It won't be the last. Launching 2026.

Launching 2026

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